Enroll in our Speciality Retailer Program
Find the right account for your business
Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose to apply for one of our account types. Please review the features and advantages of the different account types below, and apply for the one that’s right for your business.
These account types and programs may be subject to change.
Our retailer partners form the foundation of our success in bringing our products to consumers, and we’re committed to helping our retailers succeed in every arena. We have created three distinct account types that offer retailers a choice in how they can sell Asmodee North America’s products based on their specific business needs.
Policies governing these account types will be in effect as of January 1, 2021.
Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose one of our new account types and sign the corresponding sales policy. Please review the features and benefits of the different account types, and choose the one that’s right for your business.
Flagship Accounts | Toy & Gift Accounts | General Accounts | |
---|---|---|---|
Is a brick-and-mortar store required to qualify for this account type? | Yes | Yes | No |
Am I eligible to sell Asmodee North America products online? | Yes | Yes | Yes |
Must the majority of my sales transactions happen in my brick-and-mortar store? | Yes | Yes | No |
Am I required to follow a Minimum Advertised Price (MAP)? | Yes | Yes | Yes |
Am I required to provide in-store gaming space? | Yes | No | No |
Am I eligible to run ANA Organized Play in my brick-and-mortar store? | Yes | No | Yes |
Am I eligible to buy demonstration copies of ANA products for my brick-and mortar store? | Yes | Yes | Yes |
Will I have early access to sell select ANA products? | Yes | No | No |
Learn More | Learn More | Learn More |
If you’d like to talk through these new account types and their respective policies to make the best selection for your business, please contact us at 844-6-Asmodee (844-627-6633) or [email protected]. For orders with ACD, contact [email protected] or call (608) 203-9903.
After selecting the account type that best fits your business needs and signing the corresponding sales policy, Asmodee North America will review your application as well as your account selection. If you are approved, you will be contacted by an ANA representative and your account type selection will be confirmed. During this process, we may direct you to reapply for a different account type based on your business model.
Please note: these changes apply only to Specialty Retailers in the United States. Canadian and international retailers should continue to contact their standard distributors, as applicable. For international sales inquiries or questions, please email [email protected].
This account type is designed for retailers who are engaged predominantly in the business of selling games, pop culture items, comic books, and related accessories; and who provide in-store space for gaming, demonstrations, tournaments, and other in-store organized play activities. Flagship Accounts are generally expected to carry an assortment of Asmodee North America’s product lines, and participate in major new ANA product launches.
This account type is the right one for my store, if:
I run a store focused on giving customers a place where they can purchase products, play games, and meet new people who share their passion for games. The majority of my business is in my brick-and-mortar store, where my staff and I provide detailed product information and gaming activities, including demonstrations and Organized Play events, to customers.
Requirements/Features of this Account Type: | |
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Is a brick-and-mortar store1 required for this account type? | Yes |
Am I eligible to sell ANA products online?5 | Yes |
Must the majority of my sales transactions happen in my brick-and-mortar store? | Yes |
Am I required to follow a Minimum Advertised Price (MAP)2? | Yes |
Am I eligible to have early access to sell key releases3? | Yes |
Am I eligible to get demo copies of games for my brick-and-mortar store? | Yes |
Am I required to provide gaming space in my store? | Yes |
Am I required to run at least one Asmodee North America Organized Play4 program in my store? | Yes |
1 Brick-and-mortar stores are physical retail locations open to the public.
2 A list of ANA products including the product’s MAP is available here.
3 Asmodee North America will provide Flagship Accounts early access to select ANA products.
4 For select product lines, Asmodee North America offers Organized Play programs to Flagship Accounts to encourage regular game nights and tournaments.
5 Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
The Flagship account was created to reward retailers for their efforts in growing sales and gaming activities of ANA products. Asmodee North America has created three Flagship tiers, Silver, Gold, and Platinum, with retailer benefits increasing with each higher tier.
Asmodee North America will assign each Flagship Account a tier, based primarily on the guidelines5 below.
Guidelines | Silver | Gold | Platinum |
---|---|---|---|
What is the minimum expectation of my annual sales of ANA products (in MSRP value)? | $10,000 | $40,000 | $150,000 |
How many ANA Organized Play programs am I expected to support? | At least 1 | At least 4 | At least 6 |
What is the minimum amount of game space expected in my store? | 16 seats | 32 seats | 48 seats |
Benefits | Silver | Gold | Platinum |
---|---|---|---|
Do I qualify for the Annual Growth Rebate Program6? | No | No | Yes |
What is my allocation priority7 of ANA products in short-supply? | Normal | High | Highest |
5 These directions represent guidelines only. ANA reserves the right, at its sole discretion, to determine the tier of each Flagship Account.
6 Flagship stores that grow sales of ANA products 10% or more year-over-year qualify for a 1% volume rebate.
7 Generally, Flagship Accounts have the highest allocation priority of any account type for ANA products in short supply.
The price Asmodee North America charges authorized distributors for an ANA product varies based on the Flagship tier of the retail account purchasing the product. The higher a retailer’s Flagship tier, the more favorable the price. Actual wholesale prices are set by ANA authorized distributors.
Starting in 2018, Platinum Flagship Accounts that grow sales of ANA products by 10% year-over-year will receive a 1% credit on the MSRP value of their annual purchases in January of the following year.
For Example: A Platinum Flagship retailer grows its sales of ANA products to $220,000 MSRP value in 2018. Compared to its sales of $200,000 in 2017, the retailer has grown its ANA business by 10%. Therefore, the retailer qualifies for an Annual Growth Rebate of $2,200 in ANA product credit (through an authorized ANA distributor) to be awarded in January 2019.
Asmodee North America determines the tier for each Flagship Account using a variety of different factors. These factors include, but are not limited to, sales volume, product demonstrations, organized play, stock commitment, and new release launch participation. Please refer to the primary qualification guideline table listed above.
While ANA reserves the right, at our sole discretion, to determine the tier of each Flagship Account, it is our intention to understand each Flagship account and their business goals, and to work together to help them grow and advance to the next tier.
If you have questions about your Flagship tier, and how we can work together to grow your business, please contact [email protected].
Generally, Flagship Accounts will receive the highest priority of allocation of ANA products in short supply. The higher a retailer’s Flagship tier, the more favorable their allocation.
Asmodee North America is committed to identifying select key products and providing Flagship Accounts with these products prior to the general release date. Early access products may only be sold in brick-and-mortar stores. ANA and your ANA Distributor will provide information on early access products when applicable.
Yes, authorized Flagship Accounts can sell approved Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account. Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. A list of ANA products including the product’s MAP is available here.
The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Flagship Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.
For select product lines, Asmodee North America offers Organized Play programs to Flagship Accounts to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.
Please contact [email protected] or call (844) 627-6633.
Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.
Beginning May 1, 2021, there will be a two-and-one-half percent (2.5%) fee when a credit card is used to pay invoices (except where prohibited by law). There is no fee when paid via ACH bank transfer or check.
Beginning April 1, 2021, there will be flat rate cost for shipping of thirty USD ($30.00). This rate applies regardless of the order size or weight. If you have further questions about this shipping charge, please contact [email protected].
This account type is designed for retailers with a more traditional business model, that carry a variety of toys, gifts, educational products, and other general interest merchandise.
This account type is the right one for my store, if:
I run a local store where I stock a variety of creative toys, books, and educational materials for children and families. In the games section of my store, I focus on top-selling, broad-appeal titles. I do some online sales, but my primary business is through my brick-and-mortar store, where my staff and I can work with customers to discover their needs and recommend products that best suit them. I do not have dedicated space for in-store gaming or activities.
Requirements/Features of this Account Type: | |
---|---|
Is a brick-and-mortar store1 required for this account type? | Yes |
Am I eligible to sell ANA products online?6 | Yes |
Must the majority of my sales transactions happen in my brick-and-mortar store? | Yes |
Am I required to provide gaming space in my store? | No |
Am I required to follow a Minimum Advertised Price (MAP)2? | Yes |
Will I be required to buy from a limited selection of ANA products3? | Yes |
Am I eligible to have early access to sell key releases4? | No |
Am I eligible to get demo copies of games for my brick-and-mortar store? | Yes5 |
Will I have access to Asmodee North America Organized Play programs for my retail location? | No |
1 Brick-and-mortar stores are physical retail locations open to the public.
2 A list of ANA products including the product’s MAP is available here.
3 Toy & Gift Accounts can buy ANA products only from the selection of products found in the ANA Toy & Gift catalog
4Only Flagship Accounts have access to early release products.
5Demo copies of games are limited to those products in the ANA Toy & Gift Catalog.
6Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
The ANA Toy & Gift Catalog is a limited catalog of games with broad market appeal. These products are chosen based on a proven track record of sales by retailers with traditional business models and are ideal for families and friends that play games together at home.
The Toy & Gift Catalog will be updated regularly to provide retailers with access to new products and to ensure the correct product mix over time. You can find the details of the ANA Toy & Gift Catalog here.
Yes, authorized Toy & Gift Accounts can sell approved Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account. Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. A list of ANA Toy & Gift products including the products’ MAP is available here.
The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Toy & Gift Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.
Please contact [email protected].
Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.
Beginning May 1, 2021, there will be a two-and-one-half percent (2.5%) fee when a credit card is used to pay invoices (except where prohibited by law). There is no fee when paid via ACH bank transfer or check.
Beginning April 1, 2021, there will be flat rate cost for shipping of twenty-five USD ($25.00). This rate applies regardless of the order size or weight. If you have further questions about this shipping charge, please contact [email protected].
This account type is designed for retailers who do the majority of their sales outside traditional brick-and-mortar stores or who desire to carry a narrow selection of ANA product lines. This account type was created to provide flexibility to retailers who have non-traditional business needs.
This account type is the right one for my store, if:
The majority of my sales come from outside of a brick-and-mortar location, and I see an opportunity to grow my business by providing customers with Asmodee North America products.
Requirements/Features of this Account Type: | |
---|---|
Is a brick-and-mortar store1 required for this account type? | No |
Am I eligible to sell ANA products online?5 | Yes |
Am I required to follow a Minimum Advertised Price (MAP)2? | Yes |
Am I eligible to have early access to sell key releases3? | No |
If I have a brick-and-mortar store, am I eligible to get demo games for that retail location? | Yes |
If I have a brick-and-mortar store, am I required to provide gaming space in that retail location? | No |
If I have a brick-and-mortar store, will I have access to Asmodee North America Organized Play4 programs in that retail location? | Yes |
1Brick-and-mortar stores are physical retail locations open to the public.
2 A list of ANA products including the product’s MAP is available here.
3 Only Flagship Accounts have access to early release products.
4 For select product lines, Asmodee North America offers Organized Play programs to General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments.
5 Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
Yes, authorized General Accounts can sell approved Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account. Beginning June 1, 2021 ANA retailer accounts will be prohibited from offering ANA products on the Amazon marketplace. Sales on other marketplaces and from retailer owned websites are not affected.
Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. A list of ANA products including the products’ MAP is available here.
The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides General Accounts with brick-and-mortar stores the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.
For select product lines, Asmodee North America offers Organized Play programs to General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.
Please contact [email protected].
Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for the retailer to transition from an existing sales policy and account type.
For full details on changing your account type, please refer to your sales policy or contact [email protected].
Beginning May 1, 2021, there will be a two-and-one-half percent (2.5%) fee when a credit card is used to pay invoices (except where prohibited by law). There is no fee when paid via ACH bank transfer or check.
Beginning April 1, 2021, there will be flat rate cost for shipping of twenty-five USD ($25.00). This rate applies regardless of the order size or weight. If you have further questions about this shipping charge, please contact [email protected].